Curtin University is offering free online course on Online Marketing Strategies. This course will introduce you to the range of marketing uses of the Internet.
In this 12 week course, applicants will learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. The course will start on March 5, 2018.
Course At A Glance
Length: 12 weeks
Effort: 8 hours pw
Subject:-10
Institution: Curtin University and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $199
Session: Course Starts on March 5, 2018
Providers’ Details
Curtin University is Western Australia’s largest and most culturally diverse university, with more than 53,000 students from over 130 countries. As a world-class, internationally focused institution, Curtin’s mission is to change minds, lives and the world through leadership, innovation and excellence in teaching and research.
About This Course
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.
Why Take This Course?
You will learn how to:
- Use basic e-marketing tools relevant to the internet marketing context;
- Apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
- Analyse the online consumer exchange process and its outcomes;
- Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
- Evaluate the role of social media in the marketing context;
- Use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
Learning Outcomes
- Use basic e-marketing tools
- Apply traditional marketing strategies in an online environment
- Evaluate a firm’s internet marketing strategy
Instructors
Dr. Billy (Cho Yin) Sung
Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.
Requirements
Successful completion of MKT1x and MKT2x
How To Join This Course
- Go to the course website link
- Create an edX account to SignUp
- Choose “Register Now” to get started.
- EdX offers honor code certificates of achievement, verified certificates of achievement, and XSeries certificates of achievement. Currently, verified certificates are only available in some courses.
- Once applicant sign up for a course and activate their account, click on the Log In button on the edx.org homepage and type in their email address and edX password. This will take them to the dashboard, with access to each of their active courses. (Before a course begins, it will be listed on their dashboard but will not yet have a “view course” option.)